For Rico Racardo McDaniel there is no subject or project that is beyond
his phenomenal abilities.
He is capable of creating and completing large scale projects with
stunning leadership, unwavering persistence and unparalleled vision.
From Winnsboro, Sc Rico graduated from Fairfield Central High School with
dreams of becoming an artist, writer and filmmaker.
Rico has developed a unique skill set that has made him a unique and engrossing artist.
A graduate of The Art Institute of Charlotte with a BFA in Digital Film and Video
Production Rico uses a heavy dose of film in all of his projects.
Rico has won multiple public speaking awards and is also the 2015
Toastmasters International South Carolina Humorous Speech Contest
He uses his gift of gab to captivate audiences, communities and
crew members alike.
He uses popular culture, trends, misconceptions and media biases to
influence and inspire his artistic process.
Believing that the overwhelming amount of media information we consume
daily can do more good than harm when used responsibly and executed
properly he aims to create using every skill he possess.
From directing to sound design Rico isn’t a 2 course meal he is a buffet. He understand
That it’s just as important to serve as it is to lead.
He uses positive marketing and branding imagery to flip negative
stereotypes, misconceptions and opinions. This creates his own form of propaganda
Which he calls “Propa Propaganda”.
By working with members of the community in his projects he aims to positively influence
the way the members feel about and view themselves and their communities.